Chief Marketing Officer
Gaining the attention of key technology decision makers is increasingly difficult.
But great opportunities to engage still exist.
Today, the success of enterprise technology companies depends on their ability to continuously foster high value relationships. Winning the attention of the senior decision makers in these organisations is a vital prerequisite for these deals.
Marketing in the Age of Saturation brings together the perspectives of successful CMOs and other marketing experts. Their approaches combine Account Based Marketing, automation, local-level events and other tactics. They are setting the standard for marketing Enterprise Technology during this time of Digital Transformation. Insightive is excited to explore and share the targeted, intelligent and personal tactics that facilitate Marketing in the Age of Saturation.
Group Executive Marketing
As a Contributor to this series of Insightive Intelligence Editorials, You’ll Shape The Future
Who are you interviewing?
We’re listening to the perspectives of Chief Marketing Officers and Marketing Experts.
What kind of questions are you asking?
We want to know how The Digital Transformation Agenda and technology are going to affect business. Our questions are based on how technology is driving your business transformation and how you are adapting to the rapidly changing technology landscape.
Is there any cost associated with the interview?
No. This is purely an editorial request and requires no investment other than your time.
How long will it take?
30 minutes maximum (over the telephone).
What is the benefit of taking part?
People who engage with Insightive shape the direction of their industry and role, and are seen as “industry leaders”. What’s more, they join an elite peer network of other leaders from across their industry.
What is the target audience/readership?
Our audience is made up of IT and Business professionals involved in Digital Transformation. We appeal to the C-suite and specific industry peer groups in particular:
• The Insightive.tv industry peer group
• Our Twitter channel (@cloudchantv) 4,000 followers and according to www.twitterreach.com we reach an estimated 133,644 accounts.
• Our Contributors and their organisation’s internal/external stakeholders
How will you distribute Marketing in the Age of Saturation?
Our editorial series are published online and promoted publicly as well as distributed directly to subscribing members. Insightive posts articles via our twitter channel @cloudchantv to our audience of almost 4,000 followers. Contributors and their organisations often use our editorials to further their own agenda.
The published articles will be available on our website Insightive.tv and searchable via Google. We encourage our contributors to share their articles through LinkedIn and other personal channels to support their thought leadership agenda.